Acre Driveways are a family run business with 20 years experience in installing high-quality patios and driveways. The existing website needed a redesign to modernise and retarget marketing to customers in a fiercely competitive industry. I devised a ‘samples’ page on the website to show off bestsellers and make the online experience equal to that of visiting the shop in person. A gallery page was created for customers to browse product photographs for inspiration and ideas related to designs; providing another enhancement to the shopping experience.
I also recommended a ‘Tips and Guidance’ section to benefit customers planning improvements to their driveways or patios. To increase the scale of business, I created a downloadable pdf catalogue, with attractive product photography to make it easier for customers to view the extensive choice of products to purchase. I brought out their specialist experience and articulated them as a resolutely customer focussed business.