One of the oldest bathroom showrooms in London, Bathrooms at Source are a down-to-earth, friendly and personable family run business. The process started with forming a strategy to make sure their online presence was expanded and capitalised through graphic design and strong visual identity. I reinvigorated the website by spotlighting the product portfolio in an almost virtual showroom, to bring the online shopping and browsing experience alive. 9,000 bathroom products were inserted and optimised in a comprehensive catalogue management system. Placing the customer at the forefront, individual services including trade accounts and project management signposted on the homepage to differentiate their expertise and exemplary service in a cutthroat marketplace.