If you’re a small business owner wanting to grow your company, you know how critical a website is for customer acquisition. Without an awesome website on the internet, potential customers won’t even know you exist. But how do you choose which type of website you should have?
With numerous choices at your disposal, it can be confusing when trying to pick a platform and connect with a website developer. One of your best options for a business website is WordPress. Preferred by business owners around the globe, WordPress is one of those tools you’ll wonder how you ever survived without. If you need convincing of the power of WordPress, the following are some of the top reasons you should choose it for your company’s website.
To say WordPress offers a myriad of customisation options would be the understatement of the decade. Business owners choosing a WordPress website can customize everything from their website’s theme to the plugins they add to their site. WordPress developers can create custom features for your small business’ website or you can tweak your site on your own by integrating plugins and extensions into your site. When you start discovering the thousands of ways you can customize your company’s website you’ll be convinced of the powerful potential of WordPress.
Search Engine Optimization
WordPress is also fabulous for SEO (search engine optimization). Search for WordPress plugins and you’ll find hundreds of options to help you increase your SERP (search engine ranking placement) scores. From keyword discovery to meta tags and formatting, opting for a WordPress website is phenomenal for business owners wanting to boost their SEO.
Not only can you use WordPress for your website, you can also use WordPress as your business’ blogging platform. You can create new blog posts on a daily or weekly basis and instantly upload them to your small business’ website with ease. Blogging helps attract new customers to your company and increases your visibility with search engine crawlers.
These are just a few of many of the benefits of using WordPress for your small business website. When you work with a talented WordPress development team, they can teach you about the numerous ways you can optimize your site for performance and help you uncover hidden WordPress features you never knew existed. Will you be doubling down on WordPress for your company’s website this year?